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What We Do

What we do

Core Functions provides retainer-based support and maintenance for our clients’ brand and digital needs. We’re always invested and always thinking proactively about your digital ecosystem and beyond. No more scrambling to find help when something breaks. No more waiting weeks for a simple content update. No more wondering if anyone is monitoring your site's performance. 

You’ll have a dedicated team that knows you and your website intimately and is committed to maximizing its value over time. That means you have a friendly face to turn to with unexpected challenges that crop up. We’re on board for everything from big-picture analytics strategies to last-minute presentation needs. 

We’re part of the digital design studio Upstatement, founded after watching clients struggle to keep their sites thriving after launch. We have a design sensibility and technical expertise earned across eighteen years of experience with various platforms, products, and brands of all sizes and industries. 


Standard of care

Ongoing Website Maintenance
Security updates, plugin management, performance monitoring, and technical troubleshooting that keeps your site running smoothly.

Feature Enhancements 
From new page builds and feature enhancements, we handle the evolution of your established design system.

Re-platforming & Migration Support
When it's time to evolve your technology stack, we guide you through the transition with minimal disruption.

Strategic Digital Care
We don't just maintain, we advise. We proactively identify opportunities for improvement, optimization, and growth.

Digital Brand Extension (and beyond)
Ensuring your digital presence consistently reflects and elevates your brand across every touchpoint.


We work with

Startups & VC
Food & beverage
B2B & enterprise
Crypto & web
Technology
Ecommerce 
 

Electronics
Fintech
Institutions
Higher ed
Mobility
Logistics
 

Philanthropies & nonprofits
Thought leaders & entrepreneurs 
Healthcare & life sciences
Telecommunications
 


Tech fluencies

Languages

  • JavaScript
  • TypeScript
  • PHP
  • Ruby
  • Python

Frameworks

  • React
  • React Native
  • Next.js
  • Gatsby
  • Vue
  • Gridsome
  • Eleventy
  • Three.js
  • Flask

Content Management

  • WordPress
  • Craft CMS
  • Drupal
  • Contentful

eCommerce

  • Shopify
  • Stripe
  • Magento

Search

  • Algolia
  • ElasticSearch
  • Solr
  • Google Programmable Search Engine

Conversion

  • Mailchimp
  • HubSpot
  • Salesforce
  • Pico
  • Broadstreet

Performance

  • AMP
  • Lighthouse
  • Core Web Vitals
  • Google Search Console

Measurement

  • Google Analytics
  • Google Tag Manager
  • Looker Studio
  • New Relic

Infrastructure

  • AWS
  • Google Cloud Platform
  • Firebase
  • Netlify
  • Vercel
  • Kinsta
  • Pantheon
  • Docker